James Fauntleroy Launches AESTHETIC FORM: GOODWILL Record Label

JAMES FAUNTLEROY
ANNOUNCES LAUNCH OF AESTHETIC FORM: GOODWILL

— A SOCIAL-GOOD RECORD LABEL SUPPORTING COMMUNITIES THROUGH MUSIC — 

DEBUT’S LABEL WITH
THE SPIRIT OF GOODWILL BAND

Above: James Fauntleroy; Credit: Isaiah Ryan

NASHVILLE, TN (October 8, 2025) — GRAMMY® Award-winning artist and producer James Fauntleroy is proud to announce the launch of AESTHETIC FORM: GOODWILL (AF:G) — an artist-driven, social-good record label harnessing the universal language of music to support Goodwill Industries International’s efforts to provide free job and skills training to people in local communities.

As its inaugural release, AESTHETIC FORM: GOODWILL will produce and distribute music from the Spirit of Goodwill Band, created and managed by Goodwill Industries of South Florida. Formed in 1987, the band is composed of employees of the local Goodwill organization who come together as singers and musicians, many of whom carry diverse life experiences. 

James Fauntleroy shares, “As a long-time supporter of the Goodwill community, I’ve always admired the depth and impact of its work. Over time, I saw an opportunity to bring my expertise in music to help Goodwill connect with a new generation of supporters. The idea of creating a record label that supports Goodwill came from that vision — extending the mission in a fresh way, inspiring new audiences, and opening more pathways for people to learn about and engage with Goodwill’s work.”

The Chief Marketing Officer of Goodwill Industries International, Onney Crawley, says, “Music has the power to uplift and transform and that’s exactly represented in our overall mission. This collaboration with James Fauntleroy and his new label is a bold extension of our mission to champion equity, dignity, and opportunity for all. The Spirit of Goodwill Band embodies the heart of their community, and through their music, the world will hear what inclusion truly sounds like.” 

For more than 120 years, Goodwill has helped people connect with chances, not charity, and The Spirit of Goodwill Band serves as a prime example of that mission. By day, members contribute to Goodwill South Florida’s manufacturing operations, producing military uniforms, American flags, and more. As artists, they showcase the limitless potential that Goodwill represents. Through AF:G, the band will share their music with the world, demonstrating the power of talent, creativity, and inclusion, while proving that ability knows no bounds.

The Spirit of Goodwill Band was spotlighted in the award-winning 2010 documentary For Once in My Life, an uplifting film that celebrates the power and potential within us all. Lauded by outlets including Variety, The New York Times, CBS, and The Los Angeles Times, and produced by Jim Bigham (Sweetland, Great Expectations, Jeepers Creepers, Bad Boys), the documentary follows an extraordinary group of singers and musicians of diverse abilities, brought together by their shared dream of making music. In cinéma vérité style, the film captures their rehearsals, personal backstories, daily struggles, and triumphs as they work to perform in front of much larger audiences than ever before.

WATCH THE TRAILER FOR FOR ONCE IN MY LIFE BELOW:

James continues, “AF:G is aligned with supporting Goodwill’s mission with a portion of the proceeds from the label and products to be donated to Goodwill Industries International, and through the platform that we plan to develop through this partnership. The goal is to start with music as an easy access point to giving back but end with creative [and job] opportunities on a global scale.”

Following this debut, AF:G will continue to spotlight artists from underrepresented backgrounds and welcome established musicians seeking to give back through creative collaboration and community investment. Through this innovative initiative, AF:G will strengthen brand affinity and deepen the relationship between Goodwill and the communities it serves.

Above: The Spirit of Goodwill Band; Credit: Wazzen Studios

ABOUT GOODWILL INDUSTRIES INTERNATIONAL®
Goodwill works to enhance the quality of life of individuals and families by strengthening communities, building bridges to opportunity and helping people in need reach their potential through learning and the Power of Work®.

For more than 120 years, Goodwill organizations across North America have helped people find jobs, support their families and feel the satisfaction that comes from working. There are more than 150 local Goodwill organizations that assist people through a variety of employment placement services, job training programs and other community-based services. Thousands of people receive employment and other human services through Goodwill, and, in 2024, the organization helped more than 2.1 million people build skills, access resources and advance their careers.

Goodwill sells donated items in more than 3,400 outlets and retail stores in the U.S. and Canada, as well as through online marketplaces. The revenue creates training programs and job placements to help people find work or advance their careers.
For more information or to find a Goodwill location near you, visit goodwill.org.
Follow us on X/Twitter: @GoodwillIntl and Facebook, Instagram, TikTok.

 
ABOUT AESTHETIC FORM:GOODWILL (AF:G)
AESTHETIC FORM: GOODWILL is an artist-driven label that is committed to amplifying creativity while contributing to Goodwill’s mission. AF:G will donate from the royalties it earns to Goodwill Industries International, which works to enhance the quality of life of individuals and families by strengthening communities, building bridges to opportunity, and helping people in need reach their potential through learning and the Power of Work®.

Beyond AF:G’s contributions, the launch of this label means exclusive music content for Goodwill’s online platforms and stores, creating new experiences for communities nationwide. By integrating music into its ecosystem, AESTHETIC FORM: GOODWILL will help build brand affinity, generate awareness, and strengthen the sense of community among Goodwill supporters and consumers

 
ABOUT GOODWILL SOUTH FLORIDA
Goodwill South Florida, serving Miami, Broward, and Monroe counties, is the 17th largest employer in South Florida. The non-profit’s mission is the training, employment, and job placement of people with disabilities and other barriers to work, helping individuals increase productivity and achieve greater independence. The agency provides disability services to over 7,482 South Floridians. Goodwill engages in a unique social enterprise model that funds mission services and direct employment for more than 3,000 individuals.  Although most known for its Goodwill donation centers and retail stores, the organization’s other entrepreneurial businesses include Ryder Apparel Manufacturing, Custodial Services, Laundry Services, and Third Party Logistics Solutions. Goodwill South Florida is one of the most cost-effective non-profits in the U.S., with 95 percent of its budget going directly to programs aimed at people with disabilities and other barriers to work. For more information, please visit goodwillsouthflorida.org or visit us on Facebook, LinkedIn or Instagram.

 
ABOUT JAMES FAUNTLEROY
James is a four time Grammy Award winner and one of the most influential songwriters of his generation. His songwriting and production credits span some of the most iconic artists in music, including songs with Justin Timberlake, Bruno Mars, Rihanna, Beyoncé, Chris Brown, Jay Z, Kendrick Lamar and more. Driven by a belief in access and opportunity, Fauntleroy builds platforms that merge creativity with community impact. In addition to a number of creative initiatives, he founded Laboratory, a workforce and entrepreneurship hub located in the Crenshaw District, and co-founded the 1500 Sound Academy, an international music school expanding access for creatives worldwide. Through partnerships with leading brands such as Disney, NFL, Roland, and others, James continues to build projects that bridge music, design, and education. Across all of his initiatives, Fauntleroy is dedicated to creating opportunities for all voices and building pathways to sustainable careers.

 
AESTHETIC FORM: GOODWILL ONLINE:
WEBSITE