Alchemy Artist Services Expands Team to Enhance Catalog, Tour, and Fan Marketing

ALCHEMY ARTIST SERVICES
— NEXT GENERATION DIGITAL MARKETING COMPANY —
EXPANDS TEAM AS IT CELEBRATES FOUR YEARS OF GROWTH

NEW HIRES STRENGTHEN CATALOG MARKETING, TOUR MARKETING, AND DIRECT-TO-FAN MARKETING SERVICES FOR ARTISTS, LABELS, AND CATALOG OWNERS

NASHVILLE, TN (October 7, 2025) — Alchemy Artist Services, the next generation digital marketing company for labels, managers, independent artists, and catalog owners, is celebrating four years of growth and cutting-edge impact in the music industry. Founded by KP and Jeremy Gold, Alchemy continues to scale a team dedicated to delivering solutions for today’s music industry, helping artists and rights holders maximize revenue, fan engagement, and the value of their catalogs.

Alchemy has recently expanded and strengthened its team, staying committed to growing alongside its evolving suite of services. Eleonore Hoffman has stepped into the role of Fan Engagement Manager, executing short-form content and engagement campaigns, while Shannon Crowley joins as Digital Strategy & Marketing Coordinator, leading direct-to-fan and tour marketing initiatives. Longtime team member Madison Smith continues to guide the company’s creative vision, shaping campaign visuals, advertising assets, and online branding. Together, this group blends fresh energy with seasoned leadership to support Alchemy’s ongoing evolution.

Alchemy’s growth is fueled by its commitment to three core service offerings, each designed to address the music industry’s most pressing needs. Catalog Marketing combines DSP tools, organic content, and a specialized approach to selecting catalog hits, helping artists and rights holders boost consumption. Alchemy’s distinctive process, tailored for the long-term streaming model, is designed to accelerate returns for music rights holders. Tour Marketing focuses on geo-targeted advertising, promoter collaboration, and strategic campaign management to increase hard ticket sales for mid-level and established touring acts. Finally, Direct-to-Fan Marketing builds robust CRM systems and employs first-party data capture and remarketing strategies, enabling clients to drive merchandise, ticket, and catalog revenue directly from their fan base.

Jeremy Gold shares, “While social platforms can boost visibility, they’re rented space — not owned audiences. KP and I see a major opportunity in helping artists reduce platform dependency and build direct fan ownership. Artist managers today juggle an ever-expanding set of responsibilities while chasing constantly shifting algorithms — too often, teams overlook the range of tools that let artists monetize directly. That means leaving serious money on the table. At Alchemy, we craft direct-to-fan strategies that generate real revenue and long-term resilience — so more artists can stay in business, stay on tour, and stay focused on making great music. This starts by bridging the gap between traditional management companies and the narrow focus of social-only digital agencies — a space Alchemy uniquely fills.”

Alchemy’s client roster spans mid-level touring artists, boutique management firms, indie labels, and private equity firms investing in music rights. Notable artists and partners include All Time Low, Larkin Poe, PVRIS, Billy Idol, and organizations such as Warner Records, Photo Finish Records, Virgin Music, Fueled By Ramen, Thirty Tigers, Hard 8 Working Group, and Red Light Management.

KP adds, “Many of our clients come to us with extensive catalogs, and we’ve found that promoting legacy material alongside new releases isn’t just smart — it’s essential. Fans discover music non-linearly, and every new campaign is a gateway into the larger body of work. Recognizing this, we developed a dedicated catalog marketing service designed specifically for music rights holders. Our mission is to partner with those who share our commitment to honoring and preserving artists’ legacies while building enduring residual value. We see catalog not as history, but as living equity that deserves the same creative care as any new album.” 

The company’s modernized approach has garnered significant industry recognition, including inclusion in Sandbox’s Best Music Marketing Campaigns of 2024 and finalist placement for Best Catalog Marketing at the 2024 Music Ally Marketing Awards.

ABOUT ALCHEMY ARTIST SERVICES
Founded in 2021 by KP and Jeremy Gold, Alchemy Artist Services provides bespoke digital marketing solutions that help artists, managers, and rights holders grow revenue and engage fans directly. With expertise across catalog, tour, and direct-to-fan marketing, Alchemy has quickly become a trusted partner for GRAMMY Award-winning artists and leading music companies worldwide.

For more information, visit https://www.alchemyartistservices.com/ or contact KP at KP@alchemyartistservices.com